Direct marketing
Cut through the noise.
We are the largest Print Post mailer in Australia, our highly experienced team can wrap and mail 420,000 articles in 24 hours, all under one roof.
Our audience-centric approach allows you to create material that is personalised, cost- effective and measurable.
The single goal of direct marketing is to persuade the recipient to take action. We can help you achieve this with our addressed and unaddressed mailing solutions. Your items are printed, folded, packed, wrapped and stuffed and then delivered to either your existing database or a broad reach audience built using demographic, geographic and behavioural targeting.
"Ovato has been instrumental in assisting Myer to reach the right customers with print catalogues through their addressed mail solutions. The Ovato data team has worked closely with the Myer data and insights team to target the best pool of customers to receive the catalogue to drive the highest engagement."
— Tamlin Watson, Head of Operations, Myer
What we can do
Personalisation
Personalised catalogues, letters and direct marketing content will drive loyalty and engagement while increasing spend from your target audience. We apply data to customise your marketing material for a more personal approach. This could be as simple as using the customer’s name, nearest store details, loyalty status or as sophisticated as an entirely customised catalogue based on their interests and shopping history.
Sampling
Product sampling delivers immediate value for your brand, giving customers the chance to experience your product first-hand so they know that it’s right for them. You don’t have to rely on customers finding out about you. Instead, put your brand directly in their hands.
Some of our direct marketing partners
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