Though we hoped supply chain issues would ease in 2022, factors outside our control continue to wreak havoc, resulting in a perfect storm.

According to the Roy Morgan Australian Readership report for the 12 months to March 2022, readership numbers have remained stable compared with the previous year.

Customers’ communication preferences are constantly changing, so marketers need to be agile and adopt new and innovative ways of reaching people.

Brand continuity is so important because without it, your biggest fans won’t know what you stand for, won’t hear what you’re saying, and ultimately will stop listening.

Though radio and television altered the media landscape, the internet has birthed countless media sources, completely reshaping how we receive and share news.

The drought has broken, and for many of us, it’s been a very long time since the dream of an overseas holiday was anything other than just that – a dream.

While one prediction for the year ahead is that travel in Australia will remain unpredictable, here are some of the emerging trends we are seeing develop as we gallop towards the end of the year. 

While the stop-start nature of lockdown kept many shops shuttered for extended periods between 2020 and 2021, the other side of the coin was e-commerce, which became the main way for many to shop during stay-at-home orders.

Most educators, students and parents don’t need to be reminded that , education at all levels across Australia was severely disrupted throughout most of the country at various points.

It’s fair to say that the last couple of years have been rough on everyone. But with Australia emerging from lockdown and vaccination rates on the rise, there’s plenty to be excited about as we move into 2022 and beyond.

With Australians spending more time closer to home over the last 18 months, people had time on their hands and a need to stay entertained.

18 months of stop-start stay at home restrictions have left many of us looking for something to do that fits within the strict limits on outside time and travel away from the home.

Mail reaches 24.1 million Australians through their letterbox, which is a truly impressive number of individuals. What’s more, addressed mail can reach the 3.1 million Australians who don’t have access to email.

Life, after all, continues and we’re approaching the time of year when celebratory special days and holidays season start to come thick and fast.

But while e-readers and e-books certainly have their advantages, the book continues to retain a special place in people’s hearts.

If you’ve been in a newsagents in the last 30 years, you’ve likely encountered what are now called Bookazines. In the past they were called Special Editions, and your favourite magazine publisher would have printed them for special occasions.

Christmas starts earlier every year, setting in train an annualised retail bonanza that sends cash registers ringing around the country.

It’s easy to consider the paper catalogue as a bit of a throw-back. Many see it as an old-school marketing tactic, and one that’s easily ignored. However, catalogues continue to maintain a special place in Australia’s collective hearts.

Our homes are a place of comfort and reassurance. The place where we relax, sleep, eat and socialise with our families. Further, in these times of COVID-19 as we are encouraged to socially distance ourselves, they are also our safe place.

Last week, digital behemoth Buzzfeed printed and distributed a newspaper. About 20,000 copies of the one-off paper were distributed in New York to commuters and passers-by.