Blog
Inside Australia's paper supply chain crisis: will it improve in 2022?
Though we hoped supply chain issues would ease in 2022, factors outside our control continue to wreak havoc, resulting in a perfect storm.
Why magazine readership in Australia is growing across 8 categories in 2022
According to the Roy Morgan Australian Readership report for the 12 months to March 2022, readership numbers have remained stable compared with the previous year.
Why marketers are returning to traditional advertising
Customers’ communication preferences are constantly changing, so marketers need to be agile and adopt new and innovative ways of reaching people.
Continuity is king: The importance of continuity of marketing for your brand
Brand continuity is so important because without it, your biggest fans won’t know what you stand for, won’t hear what you’re saying, and ultimately will stop listening.
Traditional print media: why it's the most trusted source of news in 2022
Though radio and television altered the media landscape, the internet has birthed countless media sources, completely reshaping how we receive and share news.
How print is helping travel brands in 2022
The drought has broken, and for many of us, it’s been a very long time since the dream of an overseas holiday was anything other than just that – a dream.
What’s in store for travel in 2022?
While one prediction for the year ahead is that travel in Australia will remain unpredictable, here are some of the emerging trends we are seeing develop as we gallop towards the end of the year.
Top trends that retailers need to keep an eye on in 2022
While the stop-start nature of lockdown kept many shops shuttered for extended periods between 2020 and 2021, the other side of the coin was e-commerce, which became the main way for many to shop during stay-at-home orders.
The biggest education trends to take note of in 2022
Most educators, students and parents don’t need to be reminded that , education at all levels across Australia was severely disrupted throughout most of the country at various points.
The three consumer trends you need to keep an eye on in 2022
It’s fair to say that the last couple of years have been rough on everyone. But with Australia emerging from lockdown and vaccination rates on the rise, there’s plenty to be excited about as we move into 2022 and beyond.
4 magazine categories on the rise (and what it means)
With Australians spending more time closer to home over the last 18 months, people had time on their hands and a need to stay entertained.
What does magazine’s resurgent popularity mean for your brand
18 months of stop-start stay at home restrictions have left many of us looking for something to do that fits within the strict limits on outside time and travel away from the home.
Direct to the door – The marketing benefits of addressed mail
Mail reaches 24.1 million Australians through their letterbox, which is a truly impressive number of individuals. What’s more, addressed mail can reach the 3.1 million Australians who don’t have access to email.
Shopping for that special someone? Don’t look past catalogues
Life, after all, continues and we’re approaching the time of year when celebratory special days and holidays season start to come thick and fast.
The great debate: Reading on a screen versus reading on paper
But while e-readers and e-books certainly have their advantages, the book continues to retain a special place in people’s hearts.
The surprising success of the Bookazine and what it means for publishers
If you’ve been in a newsagents in the last 30 years, you’ve likely encountered what are now called Bookazines. In the past they were called Special Editions, and your favourite magazine publisher would have printed them for special occasions.
Why you need to start planning for Christmas marketing now
Christmas starts earlier every year, setting in train an annualised retail bonanza that sends cash registers ringing around the country.
Don’t underestimate the humble catalogue as a marketing tool
It’s easy to consider the paper catalogue as a bit of a throw-back. Many see it as an old-school marketing tactic, and one that’s easily ignored. However, catalogues continue to maintain a special place in Australia’s collective hearts.
Home is where the heart is - reaching customers at home
Our homes are a place of comfort and reassurance. The place where we relax, sleep, eat and socialise with our families. Further, in these times of COVID-19 as we are encouraged to socially distance ourselves, they are also our safe place.
Print isn’t dead: Why marketers are going back to basics
Last week, digital behemoth Buzzfeed printed and distributed a newspaper. About 20,000 copies of the one-off paper were distributed in New York to commuters and passers-by.