Cut through the noise.
Audience targeting is an essential part of your marketing strategy. While mass advertising guarantees broad reach, direct marketing is about reaching only the people who have an interest in, or need for, your products and services.
Ovato applies smart data analytics to identify the most relevant and profitable audiences, increasing your return on investment and delivering a higher likelihood of making the sale. We are the largest print post mailer in Australia and can wrap and mail 420,000 articles in 24 hours, all under one roof.
Our audience-centric approach allows you to create material that is:
The single goal of direct marketing is to persuade the recipient to act, be it to visit a store to redeem a coupon, visit a website with a promo code website, call for more information or return a postcard requesting a quote.
Our team of experts will support you with all elements of a direct marketing campaign:
Based on your campaign objectives and target audience, we’ll work with you to produce highly effective direct marketing material:
Personalised catalogues, letters and direct marketing content will drive loyalty and engagement while increasing spend from your target audience. We apply data to customise your marketing material for a more personal approach. This could be as simple as using the customer’s name, nearest store details, loyalty status or as sophisticated as an entirely customised catalogue based on their interests and shopping history.
Reaching your ideal customer at home with targeted mail drops is easier than you might expect. Third party data sets and the use of digital marketing techniques with classic catalogue smarts will get your brand in front of the right eyes in the right place. Ovato boasts national residential distribution networks in both Australia and New Zealand with ability to reach over 8 million homes.
Product sampling delivers immediate value for your brand, giving customers the chance to experience your product first-hand so they know that it’s right for them. You don’t have to rely on customers finding out about you. Instead, put your brand directly in their hands.
We apply smart behavioural and location targeting to reach the exact right audience with your product.
A pack of cereal handed out at public train stations might give a product high visibility but with specific data, we tailor the sampling method to your audience’s shopping behaviour and interests. These parameters, defined by up-to-date, location-based data, can help your business identify the best location for letterbox sampling, tied to a sale offer or promotion.
Your business can find the right market and send out customised letterbox product samples that directly correlate with audience behaviour. This eliminates wasted spend on shoppers who would never have been interested in your products in the first place or are unlikely to switch from their current trusted brand. Our approach generates significantly more value for you, providing measurable return on investment.
Our full-service sampling process covers: