The newsagent holds a special place in Australian hearts. Whether picking up the paper on a Saturday morning, buying a ticket for that night’s Lotto jackpot or browsing the magazines, we have all spent plenty of time visiting our local newsagents over the years.
However, with physical newspaper and magazine sales declining and the retail landscape changing, Ovato was keen to find ideas to support newsagencies. As a result of research with over 1,300 Australian newsagents, Ovato identified an e-commerce opportunity that would allow newsagents to diversify their current product offering and attract new customers in their local communities.
TheMarketHub supplies retailers with a wide range of new product categories – including gifts, toys, games, stationery, books and general merchandise, so newsagents can become a ‘one-stop-shop’ for time-poor local consumers.
With the support of TheMarketHub, Australian newsagents are filling a void in the market, offering a variety of merchandise to customers that makes their lives a little easier. This is particularly important for customers in regional or rural areas that don’t necessarily have the same access to fast online delivery or large-scale department stores – but do have a local newsagent down the road, where they can pick up household necessities, gifts or toys and books for their kids.
Invited newsagents with existing Ovato Retail Distribution accounts are given access to a secure easy to use website.
New products are added each month and the site now offers over 6,000 product SKUs across 37 categories. Newsagents also love the no minimum order value, and low delivery fee.
If you are a newsagent or supplier that would like to be involved, simply email the team at firstname.lastname@example.org.