Few marketing challenges are tougher than identifying and influencing what drives customers’ attitudes and behaviour. Traditionally, marketers have relied on a combination of quantitative data from surveys (such as those that track customer satisfaction and brand image) and qualitative insights from focus groups and interviews.
Unfortunately, both kinds of research rely on customers’ memories, which decay rapidly, but data tells a more accurate story, if you know how to use it.
At Ovato we are focused on ensuring that your campaigns are not only deployed successfully, but that the results are fully understood and maximised, so we can incrementally improve each time by understanding more about the market, your active and possible untapped customers.
Only then can we know which variables to flex to ensure subsequent campaigns deliver maximum efficiency and effectiveness for your brand.
We close the loop and track back against your original campaign objectives to ascertain how successful campaigns have been.
Performance indicators utilised include: