Whether it is your first campaign with us, or your hundredth, before we commence any activity on your behalf, we work with you to understand your objectives and goals and build the strategy and campaigns around that.
The more we understand what your campaign is trying to achieve for your business and what Key Performance Indicators (KPIs) we need to pay the most attention to, the more we can recommend the right activity.
Regardless of if you are accessing print and /or digital services, we explore the benchmark results you would deem satisfactory and what exceptional success would look like, so we know what we are striving for.
Some campaigns will be a lead-in to sales cycles that are very long (six weeks or more), and some campaigns will be just about driving awareness in your target customers minds’ (not specifically expecting them to purchase from you then and there).
Across the Ovato Group, we have developed and built sophisticated systems and user-friendly dashboards to track campaign progress at every stage.
This information is accessible to clients so you can track progress and make strategic decisions as to when and if to throttle marketing spend.
We also are fully cognisant of all leading industry metrics and analytics and are platform agnostic.
We are focused on delivering continuous improvement for clients. Long standing clients know we have their business intentions front of mind. They trust us and are open to hear our recommendations to remain innovative. To investigate and test alternatives, whether its to drive ROI or increase Share of Voice (SOV) in market.