Team of colleagues with charts on computer screen

Data-driven impact 

We have invested in building partnerships to leverage third party data. Our team is curious, rigorous and experienced, using data to recommend constant campaign refinements

The smart, experienced thinkers at Ovato hail from all corners of the globe, but when it comes to data, analytics UX, front end and back end design, they’re in the same postcode.

From applying behavioural data to your audience targeting and testing personalised creative, to mapping your most profitable distribution locations, we apply the right insight to deliver maximum impact.  

Data & analytics solutions include: 

  • Audience segmentation
  • Personalisation
  • Location mapping
  • Data visualisation
  • Data analysis
  • Insightful reporting
  • Behavioural targeting
  • Distribution data

Man looking at data on screen }

Measurable print 

Data isn’t just for digital. At Ovato, we’ve cracked the code of how to measure print impact with leading behavioural and transactional data enabling us to directly quantify sales uplift as a result of print media campaigns. We use personalisation and A/B testing to track the impact of unique creative on in-store transactions and create custom audience segments so you can identify your most valuable audiences and distribution areas.


Discover how to use data for a better understanding of your audience



Atlas by Ovato

Atlas by Ovato is a data visualisation platform that identifies your untapped audiences and areas of potential for your business so you can see where your opportunity lives. It lets you quickly model campaigns to test scenarios before going to market and shows your sales hotspot opportunities. Atlas makes the invisible visible.Content goes here.

<h4>Melissa LoBianco, Marketing Manager - Value &amp; Trade<br>Dan Murphy's</h4>

"Working with Ovato, we reached 234,552 more liquor shoppers for the same marketing investment."

Melissa LoBianco, Marketing Manager - Value & Trade
Dan Murphy's

Our solutions infinity

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