Data powers more successful marketing. After all, good business is about making decisions based on insight – not assumption. Collecting data is only half the battle. You also need to be able to analyse it, understand it and use it to make better decisions. We champion the development of digital tools with real-world applications that help you turn data into actionable insights to achieve your goals.
We have invested in building partnerships to leverage third party data. Our team is curious, rigorous and experienced, using data to recommend constant campaign refinements
The smart, experienced thinkers at Ovato hail from all corners of the globe, but when it comes to data, analytics UX, front end and back end design, they’re in the same postcode.
From applying behavioural data to your audience targeting and testing personalised creative, to mapping your most profitable distribution locations, we apply the right insight to deliver maximum impact.
Data isn’t just for digital. At Ovato, we’ve cracked the code of how to measure print impact with leading behavioural and transactional data enabling us to directly quantify sales uplift as a result of print media campaigns. We use personalisation and A/B testing to track the impact of unique creative on in-store transactions and create custom audience segments so you can identify your most valuable audiences and distribution areas.
Atlas by Ovato is a data visualisation platform that identifies your untapped audiences and areas of potential for your business so you can see where your opportunity lives. It lets you quickly model campaigns to test scenarios before going to market and shows your sales hotspot opportunities. Atlas makes the invisible visible.Content goes here.