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Diversifying product offering to attract new customers. With the support of TheMarketHub, Australian newsagents are filling a void in the market.

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A new retail environment 

Consumers crave simplicity and convenience, and with Nielsen data showing that smaller stores now account for 70 per cent of shopping trips, newsagents are ideally placed to offer an easy ‘one stop shop’ for gifts, entertainment and essentials.

With an existing customer base of 2,500 unaffiliated newsagents across Australia, and existing supply chain infrastructure in place, Ovato developed a plan to supply newsagents with a more diverse range of products available to order online via TheMarketHub. This allowed newsagents to successfully evolve into a useful, customer-focused retailer.

With the support of TheMarketHub, Australian newsagents are filling a void in the market, offering a variety of merchandise to customers that makes their lives a little easier. This is particularly important for customers in regional or rural areas that don’t necessarily have the same access to fast online delivery or large-scale department stores – but do have a local newsagent down the road, where they can pick up household necessities, gifts or toys and books for their kids.

Industry snapshot

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"TheMarketHub is amazing! It has better pricing and no minimum order, which is a big plus as it means we can try new stock lines and grow sales."

Chris,
Dysart Newsagency & Post

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Successfully launching a new B2B dedicated newsagent hub

The roll-out of TheMarketHub was a staged one to ensure a smooth process. With every phase, feedback was sought and fed in to refine marketing and operations, but from the get-go, the groundwork done in advance paid dividends with Ovato receiving highly positive feedback from all the newsagents involved. Ovato provided a range of support over the launch, to enable organisations to get the most out of the new service. This included weekly eDMs, bi-monthly best-sellers lists to show what products and categories were delivering the most sales, print and digital catalogues, and personal customer support calls to answer any product or ordering questions.

TheMarketHub website offered newsagents with an easy-to-use portal for all their products and made it simple to order stock and update shelves with different types of offers. The Ovato team was on hand to help them through the entire process and make sure there was a wide variety of high- quality product stock for newsagents to select from. The initiative was a huge success and two years on, TheMarketHub continues to deliver value for newsagents across the country. New products are added each month and the site now offers circa 6,000 product SKUs across 37 categories.

The impacts we unlocked

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<h4>Kate<br>MetCentre</h4>

"Ordering online from TheMarketHub has been so easy. The wide range of products available from one supplier has allowed me to evolve and revitalise my newsagency. By offering the local community the latest toys, games, gifts, stationery, general merchandise and much more, I have attracted new shoppers and grown my monthly revenue by 50%, strengthening my business."

Kate
MetCentre

Campaign results

Campaign results