The Reject Shop has been delivering value to shoppers for almost 40 years. The Reject Shop helps all Australians save money by offering everyday items such as food, snacks, gift cards and party, health and beauty aids, cleaning supplies, storage, kitchenware, homewares and seasonal items at low prices. The Reject Shop brand enjoys instant recognition with Australian consumers from all walks of life.
The friendly nature of The Reject Shop brand resonates in the store designs, layouts, product offering and advertising, as well as in day-to-day dealings with customers throughout its 357 stores across Australia.
The Reject Shop wanted to deliver engaging marketing and advertising campaigns to cement its brand awareness in Australia, and turned to Ovato for a more efficient and effective go-to-market strategy.
The Reject Shop found its existing campaign process to be slow and cumbersome. It had a very manual audit trail and system, which made it hard to be agile.
It needed a process that was more efficient, faster, and allowed more control over the campaigns and branding going to market.
Ovato assessed the brand’s requirements and determined the best solution would be to install an onsite studio at The Reject Shop’s own head office in Kensington, Victoria. This meant our team could work closely in alignment with the brand’s marketing team, to deliver more efficient results.
The Ovato onsite studio consists of two creative designers who are solely dedicated to meeting The Reject Shop’s creative production needs, including production of
catalogues, LAM, point of sale, web and social media campaigns. Working in close proximity to the client’s marketing team, Ovato can rapidly deliver campaign requirements, be responsive to requests and work to strict turnaround times that let The Reject Shop get to market faster.
The studio uses our Xinet product management system, which has an extensive suite of asset management and colour management tools, and can convert images to any press/ web speciﬁcations required. Our Digital Approvals workﬂow allows for collaboration between many users of various departments or third parties, to deliver efficiencies and cost savings across the campaign process.
Ovato also supports The Reject Shop with digital photography and retouching for its catalogue and digital and social campaigns, to ensure all images are high quality and consistent. This enables an end- to-end design and creative process, so campaigns are streamlined and delivered effectively.