Martec is a wholesaler of ceiling fans, lighting and bathroom fans products, with over 50 years experience in the electrical industry.
Martec’s focus has always been on offering retailers and customers class-leading, top quality and high performance products. Its relentless dedication to continuing product development puts Martec at the forefront of innovation and design, however the business felt its brand presence wasn’t on par with the quality of its products.
With strong brand foundations, it needed to strengthen its presence and brand in market, to achieve greater market share and increased sales.
Ovato provided a creative strategy to strengthen brand presence and build trust with the Martec audience at key purchasing moments.
Martec wanted to build on its existing market reputation, targeting retailers and increasing customer loyalty.
Focusing on the ‘I want to buy’ moment with consumers and leveraging relationships with retailers, Martec engaged Ovato to review its in-market aesthetic and remove any customer hesitations hindering success.
Ovato examined all aspects from then brand style guide which dictates how the products will look on a retail shelf, through to packaging designs and the detail of the product presented to the consumer.
We devised a strategic roadmap for subtle brand enhancements to bring Martec’s diverse marketing collateral in-line with its goal of cementing the brand as a leader in its field and featuring in major retailers and industry resellers.
The branding campaign consisted of revising the approach for packaging, product photography and display, printed finishes and overall brand creative strategy.
This multi-channel approach improved all aspects of the Martec brand, allowing the refreshed aesthetic to bring new consumers and retailers to the brand, and retain the loyalty of existing customers and retailers.
This brand driven approach had the desired impact on Martec’s retail presence. The brand was able to establish trust and recognition with its audience through an easily identifiable uniform aesthetic.
This provided clear market presence and dominance. From the moment the new aesthetic rolled out into retail, this translated quickly into sustained sales growth, giving Martec a solid return on its brand marketing investment.