Are Media is the home of Australian magazines. Its extensive portfolio includes some of the country’s longest running and most-loved brands, and boasts magazines, websites, videos, social, review sites, podcasts and experiences. Are Media reaches 6.5 million Australian women each month with engaging multi-platform content that educates, inspires and entertains.
Are Media’s deep understanding of its readers and what matters to them enables content that resonates with both consumers and advertisers alike. With editorial excellence at the heart of everything, Are Media is continually engaging and touching audiences through creative and powerful storytelling.
Ovato has been a long-term print and retail distribution partner of Are Media Australia, offering consolidated print and retail distribution services.
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Are Media had an exciting opportunity to launch a new monthly magazine based on the hit Australian TV series, which follows the adventures of six-year-old Bluey and her 4-year-old sister Bingo. Just like them, this is a magazine that loves to play…and play!
The interactive print magazine was all about fun, packed with different ways for young readers to explore activities independently: to draw, stick, colour, imagine, create, make and do, with plenty of open-ended play and opportunities for kids to use their imagination.
To make the most of the opportunity to reach a new family audience, maximise the experience with a beloved hit TV character and create a splash, Are Media partnered with Ovato to print, distribute and promote the launch.
Ovato worked with Are Media to co-ordinate a successful integrated campaign that ran like clockwork. From print through to distribution – reaching targeted newsagents and key accounts on deadline – and a digital marketing campaign, the launch went off without a hitch. Audiences were thrilled to see Bluey on newsstands and the interactive content was well received by readers.
We also produced a targeted eDM campaign to newsagents, reaching 2,890 organisations in Australia with tips on how to help promote sales and place most effectively in-store. The launch was then promoted across social media and digital, with a website banner, Ovato Magazine of the Week advertisements and newsletter send, and a series of Facebook posts.
Results achieved from the successful launch and integrated marketing camapaign:
