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Articles & news

Marketing is always making the most of change. These stories show how we approach change and the moves we are making to deliver advantage to our clients.

The surprising success of the Bookazine and what it means for publishers
The surprising success of the Bookazine and what it means for publishers
Why you need to start planning for Christmas marketing now
Why you need to start planning for Christmas marketing now
How mindful communication creates a more inclusive culture
How mindful communication creates a more inclusive culture
Why you should consider using QR codes in your marketing
Why you should consider using QR codes in your marketing
How the cookie crumbles – marketing in a cookie-less world
How the cookie crumbles – marketing in a cookie-less world
How much do I need to spend to make my brand famous?
How much do I need to spend to make my brand famous?
What to consider when combining your print and digital marketing strategies
What to consider when combining your print and digital marketing strategies
Infographic: Why you need to adopt an integrated marketing strategy
Infographic: Why you need to adopt an integrated marketing strategy
The 4 building blocks of an integrated marketing strategy
The 4 building blocks of an integrated marketing strategy
How brands can reach and engage customers at scale in 2021
How brands can reach and engage customers at scale in 2021
Why product sampling is a year-round winner
Why product sampling is a year-round winner
Balancing act: How to attract new customers while retaining existing ones
Balancing act: How to attract new customers while retaining existing ones
Reach precise target audiences at scale with addressed direct marketing
Reach precise target audiences at scale with addressed direct marketing
Why you need to re-think your marketing photography
Why you need to re-think your marketing photography
How changing customer needs will define retail this Christmas
How changing customer needs will define retail this Christmas
8 types of customers to engage this Christmas
8 types of customers to engage this Christmas
Consumers turn to magazines for inspiration and escapism
Consumers turn to magazines for inspiration and escapism
Building long-term customer loyalty in 2020
Building long-term customer loyalty in 2020
How data can help you understand your audience
How data can help you understand your audience
Stronger together: the case for integrating your marketing channels
Stronger together: the case for integrating your marketing channels
Why you need to integrate print with digital for marketing success
Why you need to integrate print with digital for marketing success
Planning to fail or failing to plan? Thinking outside the COVID-19 marketing bubble
Planning to fail or failing to plan? Thinking outside the COVID-19 marketing bubble
Introducing Atlas by Ovato: A new data visualisation platform for marketers
Introducing Atlas by Ovato: A new data visualisation platform for marketers
A new dawn: Attaining success in a post COVID-19 world
A new dawn: Attaining success in a post COVID-19 world
How smart retailers are embracing and supporting new online shoppers
How smart retailers are embracing and supporting new online shoppers
The importance of good mental health
The importance of good mental health
11 things we’ve learned during a month of working from home
11 things we’ve learned during a month of working from home
How to keep your customers engaged with offline interaction
How to keep your customers engaged with offline interaction
Our top 4 tips on how to engage with customers during COVID-19
Our top 4 tips on how to engage with customers during COVID-19
Home is where the heart is - reaching customers at home
Home is where the heart is - reaching customers at home
A year of firsts and learning – Lessons from Ovato’s first year
A year of firsts and learning – Lessons from Ovato’s first year
The 4 key skills your marketing team need in 2020
The 4 key skills your marketing team need in 2020
Digital and data driven - Print marketing in the last 20 years
Digital and data driven - Print marketing in the last 20 years
Go big or go home - Why you need to think big in 2020
Go big or go home - Why you need to think big in 2020
The tech trends set to make an impact in 2020
The tech trends set to make an impact in 2020
How truth and authenticity became our words of 2019
How truth and authenticity became our words of 2019
How to maximise the social media value of your event
How to maximise the social media value of your event
Should you risk it for the biscuit? Thinking outside the box to generate results
Should you risk it for the biscuit? Thinking outside the box to generate results
How Australian magazine publishers have embraced a digital detox
How Australian magazine publishers have embraced a digital detox
How to avoid the most common audience targeting mistake made
How to avoid the most common audience targeting mistake made
3 reasons online-only retailers shouldn’t ignore print marketing
3 reasons online-only retailers shouldn’t ignore print marketing
2000 to 2020: Learning the lessons of the past to prepare for the future of marketing
2000 to 2020: Learning the lessons of the past to prepare for the future of marketing
How to keep your customers happy for the long term
How to keep your customers happy for the long term
Australian newsagents are embracing retail diversity
Australian newsagents are embracing retail diversity
What marketing activities can’t you live without?
What marketing activities can’t you live without?
Winning the race - getting to market before the competition
Winning the race - getting to market before the competition
How to make your company more relevant with mobile passes
How to make your company more relevant with mobile passes
Sustaining change in the packaging industry
Sustaining change in the packaging industry
How first and third-party data can supercharge your marketing strategy
How first and third-party data can supercharge your marketing strategy
Ideas for making the most of your Christmas marketing
Ideas for making the most of your Christmas marketing
4 reasons to boost your marketing strategy with augmented reality
4 reasons to boost your marketing strategy with augmented reality
Why digital catalogues are an essential piece of the customer experience puzzle
Why digital catalogues are an essential piece of the customer experience puzzle
Why voice search should be your next marketing priority
Why voice search should be your next marketing priority
Targeting your marketing in a challenging economy
Targeting your marketing in a challenging economy
Don’t underestimate the humble catalogue as a marketing tool
Don’t underestimate the humble catalogue as a marketing tool
This is the future of book publishing: innovative and sustainable
This is the future of book publishing: innovative and sustainable
How to streamline your marketing supply chain for better results
How to streamline your marketing supply chain for better results
How to unify your company around a shared marketing goal
How to unify your company around a shared marketing goal
Microcopy: Why the tiniest words have the biggest brand impact
Microcopy: Why the tiniest words have the biggest brand impact
5 key tools and insights to deliver personalised email content
5 key tools and insights to deliver personalised email content
Why “owning” on social media should not be your brand’s end goal
Why “owning” on social media should not be your brand’s end goal
Creating an effective safety culture is all about care and communication
Creating an effective safety culture is all about care and communication
4 elements of a strong data-driven marketing strategy
4 elements of a strong data-driven marketing strategy
What to learn from the most unlikely brands mastering social media
What to learn from the most unlikely brands mastering social media
How to converge online and offline marketing
How to converge online and offline marketing
Why you need a new content marketing perspective
Why you need a new content marketing perspective
Why you shouldn’t ignore product sampling as a marketing tactic
Why you shouldn’t ignore product sampling as a marketing tactic
The future of print is measurable and personal
The future of print is measurable and personal
Top 5 retail trends for 2019 (and what they mean for your business)
Top 5 retail trends for 2019 (and what they mean for your business)
What role does word-of-mouth marketing play in today’s media landscape?
What role does word-of-mouth marketing play in today’s media landscape?
Print isn’t dead: Why marketers are going back to basics
Print isn’t dead: Why marketers are going back to basics
How mentorship contributes to a supportive and healthy business culture
How mentorship contributes to a supportive and healthy business culture
How to keep your customers engaged in an era of short attention spans
How to keep your customers engaged in an era of short attention spans
Innovation at Ovato
Innovation at Ovato
Why you need an integrated marketing strategy
Why you need an integrated marketing strategy